OMG CyberMonday’s almost here & we’re not on Google Product Search!

18. November 2010 · Write a comment · Categories: Comparison Shopping Engines, CSEManagement.com News, Data Feed Optimization, Google Base, Google Merchant Center, Google Product Search · Tags: , , , , , , , , ,

Good Afternoon Comparison Shopping Engine Marketers!!

Thanksgiving is officially one week away! I don’t know about you, but I can not wait to have the whole family together, all gathered around a tale full of amazing home made dishes! I get hungry just thinking about it!!

With Thanksgiving being only one week away, that also means that the biggest retail shopping day of the year, Black Friday, is only eight (8) days away! This also means that the biggest online shopping day of the year, Cyber Monday, is only eleven (11) days away!

Which bring me to the title of this post which just so happens to be the title of an e-mail I received from one of my readers yesterday lol! She was worried that it was too late to get her website’s products on Google Product Search.

After I received that e-mail I decided to write up a step by step guide on getting your products on Google Product Search. This also prompted me to create a whole new section on the site titled “CSE Setup Guides”. You can find this section on the right of the site above the Recent Posts header.

So here it is my faithful readers, the guide to get your products on Google Product Search in time for Cyber Monday!

http://www.csemanagement.com/google-merchant-center-setup-guide/

It’s time to kick off the holiday season! Lets get this party started… right!
CSE.Manager@gmail.com

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Become.com’s Black Friday site is back!

13. October 2010 · Write a comment · Categories: Become, Comparison Shopping Engines · Tags: , , , , ,

As of today there are 44 days left until the biggest retail shopping day of the year, Black Friday. That means there are officially 47 days left until the online version of this day, Cyber Monday! If you haven’t started thinking about how to take advantage of these days to increase your traffic and sales, its about time you started! I’m sure your competition is already planning and optimizing!

With that all being said, I wanted to share this e-mail that I received from the comparison shopping engine Become.com. Once again they are giving merchants the opportunity to advertise on their micro site http://blackfriday.become.com. The best part about this opportunity is that its FREE!! Why pass up an opportunity to increase your traffic and sales for no additional ad cost?!? The details of this opportunity are below where I have transcribe the e-mail in its entirety for your reading enjoyment. :)

Become.com
Valued Partner,

Last holiday season, our Black Friday site was a huge hit with our merchant partners as well as with our users. We saw millions of visitors over the course of a few days!

To build on our commitment to drive qualified consumers to our merchant partners, we are re-introducing our Black Friday site for this upcoming holiday season! If you have Black Friday and/or Cyber Monday deals that you would like to advertise, then we would love to hear about them!

What we are offering:

Clicks going from the offer information on Become’s Black Friday site to your site are free!

What we need:

- A unique description of your store and what you are offering shoppers this holiday season

- Product titles you are offering deals on, descriptions of the deals, and product links for these products; additionally, if there are any time restrictions on this deal, then please let us know so we can include this information

- 120×60 pixel logo (optional)

Additionally:

- We would love your feedback on our Black Friday site–let us know your thoughts on what might be improved!

- We do have limited display advertising available on our Black Friday site; contact us at sales@become.com for more information

Please take a moment to review our site and let us know of any promotions you are offering by emailing your account manager or merchanthelp@become.com.

We look forward to a great holiday shopping season!

Best,

The Become.com Team

As always, if you have any questions about this post or anything related to the comparison shopping engine world feel free to e-mail me at CSE.Manager@gmail.com or visit my Twitter page.

Have a wonderful day!

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The new Bing Shopping to be a free CSE?

14. June 2010 · Write a comment · Categories: Bing, Comparison Shopping Engines · Tags: , , , ,

Good morning comparison shopping engine Gurus!

While doing some research on what the comparison shopping engine Bing Cashback is going to evolve into, I came across an interesting post on ComparisonEngines.com stating that the comparison shopping engine plans to go with a cost free advertising model engine (think Google Product Search).  According to the blog’s author, he met with reps from Bing and confirmed this last week.  The author also states that this change will happen after this July 30th end of the Cashback program. You can read the full post here:

http://comparisonengines.com/2010/06/08/confirmed-bing-shopping-will-be-free/

If this is information is correct, merchants will finally be given a strong second option to drive shoppers to their site for free through a comparison shopping engine. While there are other “free” comparison shopping engines out there, none seem to be able to rival the traffic and conversions that Bing Cashback was able to generate (excluding Google Product Search of course). If you are an advertiser on a minimal budget, I don’t have to tell you how great this change would be for you. The elimination of the “Cashback” side of the engine will also lift the barrier that was preventing advertisers with MAP pricing from submitting to the engine.

No information has been released directly from Bing to confirm the change. I will continue to monitor the evolution of this comparison shopping engine closely and keep you up to date!

CSE.Manager@gmail.com

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