Browsing through the wonderful internet for breaking news in the comparison shopping engine world, I stumbled upon some interesting information from ChannelAdvisor in regards to comparison shopping engine conversion rates!

From the ChannelAdvisor information sheet:

In an effort to add to the survey/industry information that is currently available, ChannelAdvisor took a sample of the most common retail categories and highlighted which shopping engines, on average, perform the best for our customers. If your program doesn’t include some of the engines listed below, this could be a lower-risk growth opportunity you should consider.

Courtesy of Channel Advisor

What makes this information so useful is that not only does it show the comparison shopping engines’ average conversion rates but they are broken down by the industry.

This information can be used as a “guide” to help you decide which comparison shopping engines you should research for your comparison shopping engine portfolio.

(I say “guide” because these figures are averages, and the industries are quite broad. This information should be used to help, but not be the only factor, in making the decision.)

That is all! I hope the weather is as gorgeous where you are as it is here! Hooray Spring!

CSE.Manager@gmail.com

Hello everyone! I hope your all ready for Turkey Day! I sure know that I can’t wait to eat. Its been a while since my last post but I have been very busy working on all of my clients data feeds.

One of the things I have been doing is promoting my client’s Black Friday and Cyber Monday special offers and sales through the Comparison Shopping Engines (CSE).

Here is a quick run down of how to promote your sales through Shopzilla:

When you log into your account you will want to click on the manage listings tab. It is the second one in (directly to the right of the Home tab.) Once you are there you will need to locate the Special Offers link.

Click on that link and you will be taken to a list of your current special offers. Next locate the link to create and submit a Special Offer.

Once you click here you will be taken to a page to enter in the data for your special offer.
Here is an example:

Upon clicking Proceed you will be directed to a page where Shopzilla will tell you that your offer will go live upon approval (24 hours).

I definitely recommend doing this for Shopzilla and all of your offer comparison shopping engines where applicable.

And I recommend doing it right now!

What are you waiting for? GO GO GO !!!

CSE.Manager@gmail.com

Happy Holidays!!! Well almost…

As the established Comparison Shopping Engine (CSE) advertisers know, this is the time of the year when the comparison shopping engine raise their rates to make sure they have a nice and profitable holiday season! Make sure you are keeping a close eye on these rate increases! Especially if you are on a tight marketing budget this year!!!

Shopzilla

“Holiday Rate Adjustment
Beginning November 16, 2009, we will temporarily increase the cost per click for select categories. This increase will be in effect through December 27, 2009. These adjustments reflect the increased consumer buying activity that occurs during the holiday shopping season. You will not need to make changes to your bids. Your actual CPC will be reflected on the Cost and Performance Reports. Download our Holiday Rate Adjustment Table to review the category specific adjustments.”

source: www.shopzilla.com

Shopping.com

“Shopping.com anticipates a significant increase in traffic and sales from November 15, 2009 through December 31, 2009. We drive an average increase of 35% in qualified leads during the peak shopping season. During this time Shopping.com will raise the minimum CPC rates in select categories. You will not need to make changes to your account since 85% of the Shopping.com categories will not receive a CPC rate increase. Take advantage of the holiday traffic and expose your brand and products to ready-to-buy consumers. View category specific CPC increase“

source: www.shopping.com

Yahoo! Shopping

“PLEASE NOTE: From November 2, 2009 until December 29, 2009, there will be a seasonal rate adjustment of 25% in all categories. During this period your actual billed CPC will be 25% higher. The 25% adjustment to your billed CPC will be reflected on your Click Report and in your invoice.”

source: www.yahoo.com/shopping

NexTag

“From November 4, 2009 to January 6, 2010, all bids have a 25% rate increase applied rounded to the nearest cent. NOTE: The bids in this tool are displayed without the increase included. Cost information (including Average CPC on this page) does include the rate increase. For example, if you bid $0.60 on a category, you will be charged $0.75 per click, which will be reported in the Average CPC column.”

source: www.nextag.com

As soon as we about other engines raising their rate, I will add them to this page!

CSE.Manager@gmail.com