Good afternoon everyone!
I received the annual notification from PriceGrabber that they will once again raise the rate card minimum cost per click on all categories by 25% for the holiday season. The rate increase will go into affect on November 1st 2010 and will last through January 15th 2011.
If you are submitting to PriceGrabber you will want to pay very close attention to this rate increase as it can dramatically affect your spend.You can use the bidding tool within the merchant account to help adjust your cost per click rates across their engine. Doing so can help to maximize your budget as well as compensate for the holiday rate increase.
You can find the bidding tool with the merchant account by clicking on Rates & Payments in the top navigation and then clicking on the Bidding Tool link (shown below)
If you are currently not using the bidding tool located within the merchant account then this is a perfect time to become familiar with it. If the bidding tool is not currently enabled within your merchant account ie the link for it is not present when you click on the Rates & Payments tab, contact your account manager at PriceGrabber and ask that they enable it for you. They can also provide you with a usage tutorial upon request.
Here is the e-mail from PriceGrabber announcing the holiday rate increase.
Dear Partner,
Effective November 1, 2010, PriceGrabber will apply a temporary 25% cost per click increase adjustment across all subcategories. This holiday adjustment is temporary and will go through January 15, 2011. Past holiday seasons have shown increased performance in terms of both traffic and conversion to sale. Hence, customer acquisition costs are expected to stay consistent with previous periods going into and throughout the holiday season. Additionally, the holiday CPC adjustment is created to offset rising costs to bring you the most qualified shopper during this period.Please note this adjustment will take place on November 1st without any required action on your part. You will be able to view these changes in your merchant login on Monday, October 18th. We appreciate your partnership and look forward to this holiday season! Please do not hesitate to contact your PriceGrabber representative. You are welcome to reply to this e-mail and it will be directed to the appropriate PriceGrabber representative.
Sincerely,
The PriceGrabber Team
