Comparison Shopping Engines | CSE Management

…and we’re back!

20. September 2011 · Write a comment · Categories: Comparison Shopping Engines, CSEManagement.com News, Google Base, Google Merchant Center, Google Product Search · Tags: Comparison Shopping Engine Management, Comparison Shopping Engines, Google Base, Google Merchant Center, Google Product Search, www.csemanagement.com

Hello Comparison Shopping Engine merchants and marketers! It has been a long time since my last post and for that you have my deepest apologies! I did have a good reason for the hiatus however! I took some time off to help raise my newborn son! That’s right, CSE Manager is now a father!

The last few months have been the best that I have experienced! Even with all the late nights and long periods of time with no sleep I cant begin to describe the smile that my son brought to my face every time I laid my eyes on him!

On a side note, I am not sure how many of you caught the new comedy on NBC starring Christine Applegate and Will Arnette called Up All Night about a couple how is raising their first child but it is very funny and very very true! hahahaha!

Anyway, my time away from the workspace has ended and its time to get things rocking and rolling once again! A lot of changes are coming as we gear up for the holiday season and as always I will be covering all of them as they are announced.

I will also be going over a final review of the incoming enforcement of the new Google merchant center requirements which goes into affect in TWO DAYS! I hope that you have been reading up on the changes and know that Google moved their announcement blog.

The new blog is located at http://googlecommerce.blogspot.com/. Google will no longer be posting to the old blog http://googlemerchantblog.blogspot.com/ according to the final post on September 6th 2011

Here is the final post made on the Google merchant blog and a link to it on their site:

Thank you for reading!

Tuesday, September 6, 2011 | 11:01 AM

As you may know, we recently launched the Google Commerce blog to share updates on all of the exciting things happening at Google in the shopping space. To simplify how we share information, we’ll begin posting all merchant-related updates to the Google Commerce blog, and this will be the last post to the Google Merchant blog. We encourage you to update your feeds and follow the Google Commerce blog to stay up to date on Google Product Search, Google Offers, Google Wallet, Google Catalogs for tablets, and more.

Posted by Lisa Coffey, Product Marketing Manager, Google Shopping

All the best
CSE.Manager@gmail.com

Upcoming Shopzilla Rate Card Changes

23. May 2011 · Write a comment · Categories: Comparison Shopping Engines, CSE Taxonomy & Categorization, Data Feed Optimization, Product Categorization, Shopzilla · Tags: Comparison Shopping Engine Management, Comparison Shopping Engines, CPC Bidding, CSE Taxonomy & Categorization, Data Feed Optimization, Product Bidding, Shopzilla, www.csemanagement.com

As with the previous post about NexTag‘s upcoming rate card changes, I am a little late getting this post out. Again better late than never!!

On 5/12/11 an e-mail went out to Shopzilla merchants alerting them of the upcoming rate card changes.

You can view or download the PDF file containing the rate card changes directly from CSE Management.com by clicking the link below:

http://www.csemanagement.com/shopzilla-06-01-11-ratecard-changes.pdf

Here is the e-mail from Shopzilla in its entirety:

Dear Merchant,

Effective June 1, 2011 Shopzilla is implementing a new rate card. We will be increasing minimum rates in several categories, decreasing rates in Appliances and DVDs and leaving rates in some categories as-is.

We will automatically adjust any CPC bids that are below the new minimum rates on June 1. CPC bids that are above the new minimum rates will not be changed.

To view the new rate card please click here:

https://merchant.shopzilla.com/docs/bid_ratecard.pdf

If you have any questions, please contact your Shopzilla Account Manager or call Toll Free
1-877-224-2999.

Thank you,
Your Shopzilla Account Team

As always have a wonderful & profitable day!
CSE.Manager

Upcoming Nextag Rate Card Changes

23. May 2011 · Write a comment · Categories: Comparison Shopping Engines, CSE Taxonomy & Categorization, Data Feed Optimization, NexTag, Product Categorization · Tags: Comparison Shopping Engine Management, Comparison Shopping Engines, CPC Bidding, CSE Taxonomy & Categorization, Data Feed Optimization, NexTag, Product Bidding

Hello Comparison Shopping Engine Gurus! I am a little late on getting this alert out, but better late than never!

On 5/17/11 NexTag merchants received an e-mail alerting them of an upcoming change to the NexTag rate card, a reorganization of some of the existing categories & the implementation of new categories.

All of the changes are thoroughly explained in the e-mail below from NexTag:

Dear Valued Merchant,

Please read carefully.

As part of our continued goal to remain a competitive and efficient marketing channel for your site, Nextag is implementing some changes to the category minimum rates. In addition, we are making several category classification adjustments to improve the efficacy of your campaign. All changes will be effective June 1, 2011. Here is the list of the affected categories with their new CPC rates:

In response to many requests, Nextag will also be adding the following new categories:

Nextag also periodically updates product category classifications. As a result, there will be some CPC changes associated with these classification updates. The following sub-categories are currently being listed in Office Products but will now be listed under a new category in which the CPC is higher:

The following sub-categories are currently being listed in Office Products or Office Equipment but will now be listed under a new category in which the CPC is lower:

The following sub-categories are listed in Office Products but willl now be listed under another category name. The CPC will remain the same:

You do not need to do anything in connection with the CPC changes – any bids below these new minimum cost per click rates will be automatically adjusted on June 1; any bids already equal to or greater than these minimum rates will not be impacted.

Once the changes have been deployed by Nextag, please make sure to update your feeds with the new categories which can be found at the following link:

http://merchants.nextag.com/serv/main/buyer/BulkCategoryCodes.jsp

Should you have any questions, please contact your Account Manager, or e-mail our Support team sellersupport@nextag.com.

We are pleased to help you meet your business goals and look forward to working with you well into the future.

Sincerely,
The Nextag Inc. Product Shopping Team