As of today there are 44 days left until the biggest retail shopping day of the year, Black Friday. That means there are officially 47 days left until the online version of this day, Cyber Monday! If you haven’t started thinking about how to take advantage of these days to increase your traffic and sales, its about time you started! I’m sure your competition is already planning and optimizing!

With that all being said, I wanted to share this e-mail that I received from the comparison shopping engine Become.com. Once again they are giving merchants the opportunity to advertise on their micro site http://blackfriday.become.com. The best part about this opportunity is that its FREE!! Why pass up an opportunity to increase your traffic and sales for no additional ad cost?!? The details of this opportunity are below where I have transcribe the e-mail in its entirety for your reading enjoyment. :)

Become.com
Valued Partner,

Last holiday season, our Black Friday site was a huge hit with our merchant partners as well as with our users. We saw millions of visitors over the course of a few days!

To build on our commitment to drive qualified consumers to our merchant partners, we are re-introducing our Black Friday site for this upcoming holiday season! If you have Black Friday and/or Cyber Monday deals that you would like to advertise, then we would love to hear about them!

What we are offering:

Clicks going from the offer information on Become’s Black Friday site to your site are free!

What we need:

- A unique description of your store and what you are offering shoppers this holiday season

- Product titles you are offering deals on, descriptions of the deals, and product links for these products; additionally, if there are any time restrictions on this deal, then please let us know so we can include this information

- 120×60 pixel logo (optional)

Additionally:

- We would love your feedback on our Black Friday site–let us know your thoughts on what might be improved!

- We do have limited display advertising available on our Black Friday site; contact us at sales@become.com for more information

Please take a moment to review our site and let us know of any promotions you are offering by emailing your account manager or merchanthelp@become.com.

We look forward to a great holiday shopping season!

Best,

The Become.com Team

As always, if you have any questions about this post or anything related to the comparison shopping engine world feel free to e-mail me at CSE.Manager@gmail.com or visit my Twitter page.

Have a wonderful day!

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Hello everyone! Busy, busy day here today at the CSE Management office but I just wanted to drop in quick to let you know about some comparison shopping engine news that came to my mailbox this morning.

An e-mail went out today to Become.com merchants letting them know that Become.com has increased the parameters on images that comparison shopping engine will accept.

Here is the e-mail in its entirety:

This change will allow merchants to use larger, higher quality images to help advertise their products and catch the eyes of the shoppers browsing Become.com’s comparison shopping engine.

Become.com

Valued Partner,

Become.com is bringing better product images to our users and we need your help! We will now be accepting images with the following specifications:
Size: Up to 2MB
Format: JPG, PNG, GIF

We will be accepting larger image files immediately.

If you are currently submitting both small and large images, then please let your account manager know so that we can ensure we are using the correct ones.

Best,

The Become.com Team

Thats all for today folks! Hope you use the information to your benefit!

As always, if you have any questions or need any help, let me know!
CSE.Manager@gmail.com

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Browsing through the wonderful internet for breaking news in the comparison shopping engine world, I stumbled upon some interesting information from ChannelAdvisor in regards to comparison shopping engine conversion rates!

From the ChannelAdvisor information sheet:

In an effort to add to the survey/industry information that is currently available, ChannelAdvisor took a sample of the most common retail categories and highlighted which shopping engines, on average, perform the best for our customers. If your program doesn’t include some of the engines listed below, this could be a lower-risk growth opportunity you should consider.

Comparison Shopping Engine Conversion Rates by Industry

Courtesy of Channel Advisor

What makes this information so useful is that not only does it show the comparison shopping engines’ average conversion rates but they are broken down by the industry.

This information can be used as a “guide” to help you decide which comparison shopping engines you should research for your comparison shopping engine portfolio.

(I say “guide” because these figures are averages, and the industries are quite broad. This information should be used to help, but not be the only factor, in making the decision.)

That is all! I hope the weather is as gorgeous where you are as it is here! Hooray Spring!

CSE.Manager@gmail.com

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