Hello Comparison Shopping Engine Gurus! I am a little late on getting this alert out, but better late than never!
On 5/17/11 NexTag merchants received an e-mail alerting them of an upcoming change to the NexTag rate card, a reorganization of some of the existing categories & the implementation of new categories.
All of the changes are thoroughly explained in the e-mail below from NexTag:
Dear Valued Merchant,
Please read carefully.
As part of our continued goal to remain a competitive and efficient marketing channel for your site, Nextag is implementing some changes to the category minimum rates. In addition, we are making several category classification adjustments to improve the efficacy of your campaign. All changes will be effective June 1, 2011. Here is the list of the affected categories with their new CPC rates:
In response to many requests, Nextag will also be adding the following new categories:
Nextag also periodically updates product category classifications. As a result, there will be some CPC changes associated with these classification updates. The following sub-categories are currently being listed in Office Products but will now be listed under a new category in which the CPC is higher:
The following sub-categories are currently being listed in Office Products or Office Equipment but will now be listed under a new category in which the CPC is lower:
The following sub-categories are listed in Office Products but willl now be listed under another category name. The CPC will remain the same:
You do not need to do anything in connection with the CPC changes – any bids below these new minimum cost per click rates will be automatically adjusted on June 1; any bids already equal to or greater than these minimum rates will not be impacted.
Once the changes have been deployed by Nextag, please make sure to update your feeds with the new categories which can be found at the following link:
http://merchants.nextag.com/serv/main/buyer/BulkCategoryCodes.jsp
Should you have any questions, please contact your Account Manager, or e-mail our Support team sellersupport@nextag.com.
We are pleased to help you meet your business goals and look forward to working with you well into the future.
Sincerely,
The Nextag Inc. Product Shopping Team
As always have a wonderful & profitable day!
