Browsing through the wonderful internet for breaking news in the comparison shopping engine world, I stumbled upon some interesting information from ChannelAdvisor in regards to comparison shopping engine conversion rates!
From the ChannelAdvisor information sheet:
In an effort to add to the survey/industry information that is currently available, ChannelAdvisor took a sample of the most common retail categories and highlighted which shopping engines, on average, perform the best for our customers. If your program doesn’t include some of the engines listed below, this could be a lower-risk growth opportunity you should consider.
Courtesy of Channel Advisor
What makes this information so useful is that not only does it show the comparison shopping engines’ average conversion rates but they are broken down by the industry.
This information can be used as a “guide” to help you decide which comparison shopping engines you should research for your comparison shopping engine portfolio.
(I say “guide” because these figures are averages, and the industries are quite broad. This information should be used to help, but not be the only factor, in making the decision.)
That is all! I hope the weather is as gorgeous where you are as it is here! Hooray Spring!
[...] Source: Channel Advisor, 9 March 2010 February 21, 2011 | editor | Tags: Amazon Product Ads, Become, Bing, Comparison [...]