Have you ever wondered why your competitors are ranking higher than you on Google Product Search?
Well as we all know that on Google Product Search content is King. Your titles should have key-words and key phrases (terms and phrases that a shopper would use to search for the product.) Your descriptions follow the same rule but unlike the title, you have much more room to add these key phrases.
So elaborate, be creative!
If you feel confident that your title and description are very SEO friendly but your still being out ranked, the Google Base Competitor Analysis tool created by (Tom the Developer) can help to tell you why.
This tool allows you to search for products or keywords on Google Product Search and be presented with much more information that is not generally displayed on the normal Google Product Search listings. You will be shown the pertinent fields (and data within said fields) that your competitors are including!
Here is an example of what you can see using this tool:
Here we can see the Weight, Condition, Product_type, Manufacturer’s part Number (MPN), Universal Product Code (UPC), ID, Model_Number, Brand attributes that a competitors listing includes. You can the cross reference this data to see what you can do to improve you listing. You can also use this tool to potential help populate data that you may be missing from your data-feed.
Lets say you get your products from a drop shipper but the data-feed they gave you does not include an UPC number. Using this tool you can look up the product and get its UPC number from someone who has that data input. Obviously you’ll want to make sure that the products are identical so that you aren’t incorrect or erroneous data.
Lets say that you are not being included in a Google Product Search group listings.
You would want to know why right?
Well you can use this tool to look up your competitors in this group and find out what data that they all share in common but you lack. Generally an incorrect or missing UPC or Model Number is the culprit.
The Google Base Competitor Analysis Tool is something that I use often to help improve my clients content and data feeds. The best part about this tool is that it is free. That’s right, FREE!
You can access the Google Base Competitor Analysis Tool here
CSE.Manager@gmail.com
