Google has added another weapon to their internet marketing arsenal, Google Product Listing Ads. These ads will appear in the “Sponsored Links” section of the search results on their website (the same place your normal AdWords Ads currently appear).

“Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include:

* Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.
* List your entire inventory: Product Listing Ads requires no keywords or additional ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name. Product Listing Ads makes it easy for you to promote your entire product inventory on Google.com.”

Source: Inside AdWords: Announcing Product Listing Ads

Here is a screen shot showing the difference between a Product Listing Ad and some AdWords Ads:

You can read the article detailing the release here: Inside AdWords: Announcing Product Listing Ads

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