Happy Holidays!!! Well almost… 
As the established Comparison Shopping Engine (CSE) advertisers know, this is the time of the year when the comparison shopping engine raise their rates to make sure they have a nice and profitable holiday season! Make sure you are keeping a close eye on these rate increases! Especially if you are on a tight marketing budget this year!!!
“Holiday Rate Adjustment
Beginning November 16, 2009, we will temporarily increase the cost per click for select categories. This increase will be in effect through December 27, 2009. These adjustments reflect the increased consumer buying activity that occurs during the holiday shopping season. You will not need to make changes to your bids. Your actual CPC will be reflected on the Cost and Performance Reports. Download our Holiday Rate Adjustment Table to review the category specific adjustments.”source: www.shopzilla.com
“Shopping.com anticipates a significant increase in traffic and sales from November 15, 2009 through December 31, 2009. We drive an average increase of 35% in qualified leads during the peak shopping season. During this time Shopping.com will raise the minimum CPC rates in select categories. You will not need to make changes to your account since 85% of the Shopping.com categories will not receive a CPC rate increase. Take advantage of the holiday traffic and expose your brand and products to ready-to-buy consumers. View category specific CPC increase“
source: www.shopping.com
“PLEASE NOTE: From November 2, 2009 until December 29, 2009, there will be a seasonal rate adjustment of 25% in all categories. During this period your actual billed CPC will be 25% higher. The 25% adjustment to your billed CPC will be reflected on your Click Report and in your invoice.”
source: www.yahoo.com/shopping
“From November 4, 2009 to January 6, 2010, all bids have a 25% rate increase applied rounded to the nearest cent. NOTE: The bids in this tool are displayed without the increase included. Cost information (including Average CPC on this page) does include the rate increase. For example, if you bid $0.60 on a category, you will be charged $0.75 per click, which will be reported in the Average CPC column.”
source: www.nextag.com
As soon as we about other engines raising their rate, I will add them to this page!
